Businesses know that relationships with their clients are important, but in today’s world of social media, it is imperative to be proactive in improving relationships with clients. This means including your customers in everything from strategy to community management.
Making customers feel like they are part of a community, while also not feeling like just a number in a crowd, is difficult. However, with dedicated effort and creativity, you can accomplish both and see your business thrive as a result.
Establishing a community site where your customers can provide feedback on your products and/or impact organizational decisions is important. If your customers see you acting on their comments, they feel important and are more likely to be loyal.
Additionally, creating a community that receives special offers or promotions is beneficial. Customers who are appreciated will repay your efforts in dividends. Even sending out emails saying “thank you” for their continued patronage is effective. You can subtly encourage them to share information about your organization.
If your customers turn to Facebook, Twitter or other social media outlets to talk about your business, whether good or bad, you must engage in the conversation. This demonstrates to your customers and others reading the conversations that you are there and listening to them.
Finally, watch what customers do with your product or services. If you make them look good, they make you look good too. Demonstrating that you “play well with others” can be a great marketing tool.
It is essential to the success of your business that you work improving relationships with your customers. Don’t ever stop letting your customers know that you’re still there.
If you have any questions about the ideas discussed or would like to discuss other corporate matters, please contact me or the Scarinci Hollenbeck attorney with whom you work.
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