Scarinci Hollenbeck, LLC
The Firm
201-896-4100 info@sh-law.comFirm Insights
Facebook Marketing: Your Business Should Prepare for Reduced Organic Reach
Author: Scarinci Hollenbeck, LLC
Date: April 1, 2014
Key Contacts
Back
If your business uses Facebook as its primary means for social-media marketing, you may have noticed a decrease in the organic reach of Pages.
In other words, users who have “liked” your company are unlikely to naturally see the posts in your news feed as they have been in the past. That is, unless you pay for it.
Ogilvy & Mather conducted a recent study of more than 100 brand pages and found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February. There are other reports that Facebook will further reduce the reach to 1% to 2% of followers. The change is intended to focus on what Facebook deems “high quality” content.
Big brands and retail giants that have accumulated millions of “likes” will only be able to reach a fraction of them. For local businesses and individuals who have established a small following, their reach will be even smaller and there is no guarantee that the followers reached will even see the post. Facebook claims its changes to News Feeds will improve the overall user experience.
The answer for businesses, according to Facebook, is to buy the ability to advertise. This will likely be a tough sell since businesses are essentially paying for the same service that has been free for a long time. However, it has been repeatedly acknowledged that Facebook is a business, not a charity. But, it has also been pointed out that Facebook was formed on the premise of “earned media.” Thus, when companies or brands diligently work to correspond with consumers on social media, they get the benefit of greater reach, free of charge.
Only time will tell how Facebook’s changes will impact business marketing. In sum, if you have amassed a substantial following on the social networking site and you are seeing positive results, it may be worth the investment.
- Locations: Red Bank, NJ, New York City, Little Falls, NJ
No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.
Related Posts
See all
Breach of Contract Explained: Types and Consequences
Breach of contract disputes are the most common type of business litigation. Therefore, nearly all New York and New Jersey businesses will likely have to deal with a contract dispute at least once. Understanding when to file a breach of contract lawsuit and how long you have to sue for breach of contract is essential […]
Author: Brittany P. Tarabour
How to Dissolve a Corporation in New Jersey: A Step-by-Step Guide
Closing your business can be a difficult and challenging task. For corporations, the process includes formal approval of the dissolution, winding up operations, resolving tax liabilities, and filing all required paperwork. Whether you need to understand how to dissolve a corporation in New York or New Jersey, it’s imperative to take all of the proper […]
Author: Christopher D. Warren
Gross Lease vs. Net Lease: Understanding the Key Differences
Commercial leases can take a variety of forms, which is often confusing for both landlords and tenants. Understanding the different types, especially the gross lease structure, is important when selecting the lease that best suits your needs. One key distinction between lease types is how rent is calculated and paid. This article addresses the two […]
Author: Robert L. Baker, Jr.
What to Do If You Are Impacted by a Retailer Bankruptcy Part 2
Over the past year, brick-and-mortar stores have closed their doors at a record pace. Fluctuating consumer preferences, the rise of online shopping platforms, and ongoing economic uncertainty continue to put pressure on the retail industry. When a retailer seeks bankruptcy protection, a myriad of other businesses are often impacted. Whether you are a supplier, customer, […]
Author: Brian D. Spector
The Current Administration's Proposals for the Financial Services and Banking Industries Will Affect Your Business
Since his inauguration two months ago, Donald Trump’s administration and the Congress it controls have indicated important upcoming policy changes. These changes will impact financial services policies and priorities. The changes will particularly affect cryptocurrency, as well as banking rules and regulations. Key Regulatory Changes in Cryptocurrency For example, in the burgeoning cryptocurrency business environment, […]
Author: Dan Brecher
Tips for Commercial Landlords Impacted by Wave of Retailer Bankruptcies Part 1
The retail sector has experienced a wave of bankruptcy filings over the last year. Brick-and-mortar businesses in financial distress include big-name brands like Big Lots, Party City, The Container Store, and Vitamin Shoppe. When large retailers seek bankruptcy protection, they are not the only businesses impacted. Landlords can be particularly hard hit. While commercial landlords […]
Author: Brian D. Spector
No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.
Sign up to get the latest from our attorneys!
Explore What Matters Most to You.
Consider subscribing to our Firm Insights mailing list by clicking the button below so you can keep up to date with the firm`s latest articles covering various legal topics.
Stay informed and inspired with the latest updates, insights, and events from Scarinci Hollenbeck. Our resource library provides valuable content across a range of categories to keep you connected and ahead of the curve.